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Rebranding is as much of a science as it is an art form. Understanding where your brand fits within your target market or competitive landscape, and driving the right messages and brand imagery over time, is crucial to the success of your company or organization. Everything you do has the potential to affect your brand. As rebranding experts, our job is to build, promote and reflect your brand through marketing strategies and tactics that reach the people that matter to your business. If you’re looking for a Houston rebranding firm, we’re the right brand of agency for you.
The process of corporate branding or rebranding can be executed through a number of marketing tactics, including a new name, tagline, logo or logomark, message platform, branding campaign, rebranding launch campaign, or combination of these elements. Whether you’re interested in a wholesale brand makeover, or a subtle branding correction over time, Brand Tackle can help.
Developing corporate identity is just a minor part of your overall branding. It’s important, but it’s just the first step. Everyone agrees that naming the baby is the fun part. The real challenge comes with your approach to raising the baby – and it makes all the difference. In other words, defining the right message platform that is true to your company, the consistency and manner in which you deliver those brand messages, and the connections you make with your internal and external audiences are all part of your branding.
Brand Tackle is highly-skilled at corporate identity and rebranding, having successfully partnered with companies in the Houston, Texas area for many years. Whether it’s a new marketing brand or a rebranding process, the fundamentals are similar. The first step in proper branding is our brand immersion process. This includes a comprehensive review of your company’s products and services, key differentiators, target audiences, competitive landscape, existing brand equity, opportunities and threats, marketing objectives and much more.
After we have a full snapshot of your company’s brand, relative to your competition, we work hard to build the right brand that is accurate, effective and sustainable for long-term growth. Branding, or rebranding, isn’t something that your organization should take lightly. It’s not something that happens every year, or every time you switch marketing or advertising partners. We don’t recommend rebranding for the sake of rebranding. Brand equity is a valuable asset – and we work with each client to reclaim, capture and take advantage of every opportunity to develop, nurture and grow that asset for you.
If you’re interested in starting a new brand, or rebranding an existing brand, let the experts at Brand Tackle help you. We’re ready to start the conversation today.