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Most companies are not in business to stay the same or get smaller. At Brand Tackle, we understand that our clients expect marketing to have a positive impact on their bottom line. It starts with taking stock of where you are, where you’ve been and where you want marketing to take you.
Why are you going fishing?
You’re probably looking to grow your organization, reach out to new prospects, get more from existing customers or expand your overall market share. We recognize that you are looking for results from your marketing investment. Brand Tackle is the guide that can help you get started – from strategic branding through tactical implementation. We can be there as much, or as little, as you need us.
What are you fishing for?
What is your current customer composition? Who are your best customers? Who are your best prospects? How can you define your target audience(s)? It’s not always as easy as shooting fish in a barrel, but we can help you further define what you’re looking for – even if the waters are murky.
How do you attract and catch the fish?
What does your brand mean to your current customers and prospects? How do you compare with your competition? What are the drivers that motivate customers and prospects to act? In fishing, this is called using the right bait and the right presentation of that bait. It’s really no different in business, except we’d recommend that you don’t refer to your customers and prospects as fish (at least not in front of them).
Where can you find the fish?
So now you know what you’re fishing for and what to use to attract the fish. Where can you find them? This is where the heart of tactical planning and implementation fits. Unless you have an unlimited budget, you need a guide to help you determine what tactics (and channels) will be most successful in delivering results. These tactics can take the form of many things, including: branding, logo development and corporate identification development; print and online advertising; direct marketing – both flat and dimensional; web sites and digital media; trade shows and events; sales support, brochures and collateral; social media; presentations; premiums and incentives; annual reports – and much more. In addition to just identifying the “usual” tactics, Brand Tackle can help you get the most out of each tactic.
What do you do with the fish once you’ve caught them?
How do you retain customers? How do you grow customers? Understanding how and why you caught the fish is an important step in developing marketing programs that can be refined and repeated. Marketing work is never done – and it’s important to build an infrastructure of processes and information that will allow you to improve your results every time you drop a line. A good fisherman never forgets where he/she caught the big one.