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In order to remain focused on high-quality work, and not get caught up in the constant hamster wheel of agency building, Brand Tackle decided to remain steadfast in its core fundamental views that still serve the company well today - work hard, treat people with respect, be nice, have fun, deliver creative ideas and always drink plenty of water.
Brand Tackle was officially formed in January 2012 by Darrell Wehlmann and James Grantham. Each of the partners shared similar views on marketing, client service, creativity and work ethic – and the two Texas natives met in 2007. Darrell was a partner with a successful, mid-sized, full-service marketing firm, where he spent over a decade helping clients grow brands, solve unique challenges, build technology systems, generate leads and improve sales. James was the Creative Director at the same agency (he did a lot of cool stuff too) and together they decided that their common ideals and marketing perspectives, not to mention an equal passion for fishing, would help them form a unique marketing firm in the Houston area.
Of course, there are plenty of advertising agencies, marketing firms and advertising freelancers in the Houston market who can help fulfill client needs. These two professionals viewed the creation of Brand Tackle as more than just a company. It was a way to earn a living doing what they loved – helping people solve marketing challenges. Coming on the heels of a very difficult business environment in 2012 where many agencies were shutting their doors and heading for the hills, Darrell and James had the idea to simplify the agency model and build a small, but focused, team of highly experienced marketing and advertising veterans. Brand Tackle was born.
In order to remain focused on high-quality work, and not get caught up in the constant hamster wheel of agency building, Brand Tackle decided to remain steadfast in its core fundamental views that still serve the company well today:
After six-plus years, we’re still going strong – thanks to the scores of clients who have trusted Brand Tackle with their work. If you’d like to learn more about partnering with Brand Tackle, we would love to start the conversation.