Marketing Firm Case Study: TGS

Client: TGS

TGS is a dynamic seismic company that offers one of the largest and most comprehensive libraries of subsurface drilling data. Oil & gas operators invest billions of dollars annually to ensure that their wells are drilled in the most cost-effective and attractive reservoirs all over the globe – both in land in offshore. Before a well is drilled, countless hours of analytical discovery and planning are performed to ensure the highest ROI is achieved – and mistakes can be costly. Better data equals better success, and ultimately that contributes to the bottom line.

Marketing Challenge

When capital expenditure is high, and data integrity is paramount, operators rely on quality insights to make or break each well that is drilled. There are very few large-scale seismic providers that can offer the right data sets to ensure success, and the competition is fierce. TGS reached out to Brand Tackle to build a campaign to help break through the industry clutter and provide operators with a clear picture of the partnership that TGS provides to its clients on a daily basis. Brand Tackle highlighted 3D and in-depth seismic data that TGS offers through a clever concept and the creative execution of headline treatment.  In addition to a series of print ads running in the most prominent publications, Brand Tackle also supported the campaign with a new tagline and logo development that was adopted for several years – “See the energy.”

Results

The advertising campaign was very well received by the oil and gas sector and over the course of the ad campaign, company net operating revenue grew more than 53%.

BACK TO CASE STUDY LISTINGS