Marketing Firm Case Study: RxDispense

Client: RxDispense

RxDispense is a powerful, cloud-based pharmacy management software that is revolutionizing the way independent pharmacies manage and operate their pharmacy business. The RxDispense product roadmap is designed to support its customers as individual pharmacy and healthcare market needs change. In addition, the software provides dynamic reporting to allow clear insights into pharmacy operations. At its release, RxDispense was truly a step change for the industry and provided features that were not available in other competitive software offerings. 

Marketing Challenge

Most independent pharmacies were operating client-server type of software installations which required network hardware and were costly to maintain and keep up-to-dage. Independent pharmacies were looking for ways to gain a competitive advantage against large, big box pharmacies – without adding significant costs to their already thin operating budgets. While RxDispense offered a superior product, there was very limited awareness in the market and a limited budget for advertising. In addition, most industry publications that featured software ads were very feature oriented and visuals usually consisted of screen shots. Brand Tackle’s first challenge was to stop the reader.

Results

The visually striking ad accomplished the first and biggest goal - stopping the reader. In addition to the advertising campaign, Brand Tackle developed a complete launch package, including a new logo, website, collateral materials and trade show property and support materials to build awareness. While the brand is still relatively new, the sales team is gaining traction against the larger competitors in the space with significantly larger marketing budgets.

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