Marketing Firm Case Study: PHP Systems

Client: PHP Systems

PHP Systems is a worldwide manufacturer and installer of rooftop support systems for a variety of applications including HVAC, water, communications and solar. Their innovative products replace homegrown and archaic scenarios where companies create unnecessary rooftop penetrations or cobble together unsafe, untenable and makeshift support solutions. These homegrown applications ultimately lead to damage to the structure. There is a better way to do things and the world needed to know.

Marketing Challenge

The client was looking for a creative way to demonstrate their solution, without the usual literal imagery found in their industry publications. They were looking to get the attention of architects and engineers so that their product could be specified in the archtectural drawings as a superior support system. Since their solution was smarter than their competition, they were looking for a concept that would elevate their brand, break through clutter and immediately communicate their target audience’s primary challenge of resisting the status quo.

Results

This campaign ran for several years, delivering more leads to their sales team than any other campaign to date. In addition, the creative won several readership studies and is still revered as their most successful advertising campaign in company history.
In addition to the ad campaign, Brand Tackle re-designed the website and created a series of photo-realistic illustrations to build the ideal rooftop scenario with all of their product lines. Upon the launch of all of the integrated marketing and advertising elements, the client reported that requests for proposals increased by over 400%.
 

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